Diallo & Team Real Estate Services Diallo & Team Real Estate Services at NYREFCO, LLC 929-400-7653

Landlord representation & rentals

I work for the owner. The tenant is the one I have to win over.

Tenant placement and lease-up across New York City, Long Island and Westchester — qualified applicants, disclosures handled correctly, and a marketing package that most rental listings simply do not get.

The more you know

Natural gas alarms are due in New York City rentals by January 1, 2027

If you rent out a home in the five boroughs and the building has gas, the City requires a natural gas alarm in the room with each gas appliance. It is a separate device from the smoke and carbon monoxide detectors you already have, and the Department of Buildings has said the date will not be pushed back again.

Who pays: you buy and install the alarm. For a battery-operated alarm, your tenant then reimburses you up to $25 each, or up to $50 or $75 for a combination device, and has a year to pay. Who it covers, where it goes and what to buy.

Watch · 2:12

The more you know

Heat season: October 1 in the city, and already under way outside it

In New York City, heat season runs October 1 through May 31. From 6 AM to 10 PM it has to be at least 68°F inside whenever it is below 55°F outside, and at least 62°F overnight in any weather. Outside the city, the state’s property maintenance code has required 68°F since September 15.

Test the system now, and have your plumber lined up before the first cold night. Get the heating season checklist. Or read the heat rules for the city and the suburbs.

Watch · 1:29

What you are hiring me to do

Two things: get the best prospects to seriously consider your property, and reduce the odds that you end up with a problem eighteen months from now. Those are the same job. The tenant you want is being courted by other listings, and the tenant you don’t want is the one who sails through a careless process.

I represent the owner, the landlord or the investor rather than the tenant, which settles any question about whose interests I am serving. A prospect looking at one of my listings is somebody I am glad to work with on it — they are the reason the unit rents — and the way they are treated while they decide is part of what you are paying for. A well-run showing and a clear, informed answer to a real question is what separates the applicant who signs from the one who keeps looking.

Most of the value here is judgment rather than activity: what the unit should ask, which applicant is a better risk than they look on paper, which one looks fine and isn’t, and when to hold out for a better tenancy instead of filling the vacancy this week.

What I do

  • Price the unit. Closed rental figures are available for some units and not for others, so we will price it factoring in the relevant information available, including closed figures where they exist, what is renting now, what is sitting, the competing inventory, your situation, and more than two decades of watching these buildings.
  • Market it properly. See below — this is where most rental listings fail, and where the money is.
  • Screen applicants against a standard you set in advance and apply consistently to everyone, which is both better practice and the only defensible way to do it.
  • Handle the disclosures. Agency disclosure, fee disclosure, the reasonable accommodations notice at first contact, and in the five boroughs the FARE Act’s itemized written disclosure signed before lease execution and retained three years.
  • Run the lease signing. To be clear about what I am and am not: I am not an attorney and I do not draft or supply leases. The lease is yours — your form or your attorney’s — and I coordinate its execution, make sure the required riders and disclosures are attached, and get it signed correctly.

Marketing a rental: what it actually costs to do well

Look at the rental listings around yours. Most of them are cellphone photographs of an empty room, badly lit, taken in a hurry. That is the standard you are competing against, and it is why a properly presented unit rents faster and higher.

Doing it well costs real money and real time, so I’ll be plain about it rather than pretending everything is free:

  • Paid placement on StreetEasy. In New York City this matters more than people realize. Without a paid daily placement, a rental frequently will not appear on StreetEasy or Zillow at all — syndication alone doesn’t get you there. That fee is approaching ten dollars a day, with upgraded tiers costing more. On some listings I include it. On others I offer it as an upgrade, and I’ll show you the math on what the vacancy is costing you per day so you can decide properly.
  • Professional photography — the same equipment and the same care I put into a sale listing.
  • Measured floor plans and 3D walkthroughs — genuinely effective at filtering out the wrong applicants before they tour, and genuinely time-consuming and costly to scan, process and produce. Available on every listing; included on some, quoted as an upgrade on others.

On rentals, you get what you pay for — and so does your tenant pool

My landlords get more than the usual rental listing. What I typically include: pricing judgment built on more than two decades in these markets, professional photography, marketing to the portals and to the tenant-side agents who have applicants for your kind of unit, consistent screening, the required disclosures handled correctly, and a properly run lease signing. That is how you get better candidates and better guidance on which one to choose, from someone who doesn’t disappear once the lease is signed.

This tenancy is the basis of your income and your peace of mind for the next one, two or ten years. The difference between a good tenant and a bad one dwarfs any fee difference on the front end, and it is not close. I would rather start by telling you what the work is worth.

The FARE Act, briefly, if you own in the five boroughs

Since June 2025, where a broker is hired by the landlord or publishes the listing with the landlord’s permission, the tenant cannot be charged the broker’s fee — the owner pays it. Publishing the listing is itself treated as evidence of the owner’s authorization, and the owner is presumed liable for the agent’s violation. There are penalties, restitution, and a private right of action attached.

What that means in practice: my fee is owner-paid on city rentals, it’s stated that way in our agreement, and I do not collect from tenants. Where a tenant brings their own agent, that agent collects from their own client — not from me and not out of your unit. Every tenant-payable cost gets itemized in the advertisement and in a signed disclosure before the lease. If someone is telling you there’s a workaround, be careful — the enforcement is real and it lands on the owner.

Outside the city — Nassau, Suffolk, Westchester — the FARE Act does not apply and the customary tenant-paid structure remains lawful. There is a bill that would extend it statewide; it has not passed.

How the listing itself is handled

A rental listing is not a smaller version of a sale listing, and treating it like one is why so many units sit. What actually shortens vacancy is a unit that photographs well, a floor plan, an honest description of what the tenant is getting, and a price set against what is renting rather than the optimistic asks still sitting on the portals.

  • Photographed properly — the same camera and the same HDR work I do on a sale listing, not phone snaps of an empty room.
  • A measured floor plan, which for rentals does more work than people expect: it stops the wrong applicants from touring and reassures the right ones.
  • Syndicated to the rental portals, and shown to the tenant-side agents who actually have applicants for your kind of unit.
  • Every tenant-payable cost stated in the advertisement itself, itemized and conspicuous. In the five boroughs that is a legal requirement, not a courtesy, and it is where most rental listings are currently non-compliant.
  • Applications processed consistently — same criteria, same documents, same order, every applicant, documented.

Also available: property operations, for a few owners

For owners of small buildings who don’t need — and don’t want to pay for — full custodial property management, I run a deliberately narrow operations arrangement: tenant point of contact, repair coordination with your approved vendors, routine notices, documented move-ins and move-outs, an annual inspection, and a compliance calendar so nothing lapses.

I don’t collect, hold or disburse rent or security deposits. Your vendors invoice you and you pay them directly. You stay the managing agent of record. That keeps the cost down and keeps me out of holding your money, which is better for both of us.

It is not for everyone and I take on very few. Who it fits, what it covers, and who I turn down.

Where I work rentals

  • New York City (NYC)
  • Long Island
  • Westchester

What my landlords typically get

  • Pricing judgment, not a guess
  • Professional photography
  • Marketing to the portals and to tenant-side agents
  • Consistent, documented screening
  • Required disclosures handled correctly
  • A properly run lease signing

Under the FARE Act

  • Owner-paid on all New York City rentals
  • A tenant’s own agent, if any, collects from their client

After the lease

  • Rental clients are the owners I most often go on to work with on property operations — I already know the unit, the building and the tenant.

Own more than one?

This season, for owners

Two short videos on what owners in New York need to have handled this fall and winter.

Get the free heating season checklist →

Heat season: test your heat nowThe heat rules for New York City, Westchester and Long Island, and what to check before the first cold night.1:29
NYC natural gas alarms: the January 1, 2027 deadlineWho it covers, where the alarm goes, and what to buy.2:12

From owners and investors

We just wanted to thank you for all your hard work and effort selling our various homes. As real estate speculators and mortgage professionals we have quite a bit of knowledge in regards to the real estate market.

Adam Pasqua and Ray DalyInvestor sellers

My brother in-law recommended Mr. Stevens to me when I was desperate for a tenant; he got me a perfect tenant within 3 weeks through the use of various social media and flyers. He thoroughly and patiently explained the rules and regulations regarding rental properties to me. He did not relent in his efforts to show the apartment to different individuals at different times. Mr. Diallo Stevens is a truly dedicated and enthusiastic broker.

Uyi OwieLandlord — later a seller and a buyer

Diallo is a detail orientated professional in the real estate industry. I have seen Diallo work with many referrals, always displaying professional energies and fulfilling the clients needs.

Glenn NisallProfessional contact

Have a vacancy, or about to?

Call me before the unit is empty. The best time to start marketing is the day the current tenant gives notice — every week of overlap is a week you don’t carry an empty apartment.

Tell me about the unit.

Where it is, what it is, and when it’s available. I’ll give you my read on the rent and what I’d do to fill it.

Sending this doesn’t create any professional relationship and isn’t confidential. If your matter is in litigation, talk to your attorney before sending details.

Would you rather just talk? Call 929-400-7653.

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