Landlord representation & rentals
Tenant placement and lease-up across New York City, Long Island and Westchester — qualified applicants, disclosures handled correctly, and a marketing package that most rental listings simply do not get.
I will typically represent the owner, the landlord or the investor — not the tenant. That is a deliberate choice: it removes any question about whose interests I’m serving, and it means the whole process is built around finding you a qualified tenant rather than finding somebody an apartment.
Look at the rental listings around yours. Most of them are cellphone photographs of an empty room, badly lit, taken in a hurry. That is the standard you are competing against, and it is why a properly presented unit rents faster and higher.
Doing it well costs real money and real time, so I’ll be plain about it rather than pretending everything is free:
My preference is a fee of fifteen to eighteen percent of the annual rent rather than the customary one month. I’ll tell you exactly what that buys: better candidates because the unit is presented to a better audience, better tools brought to bear on filling it, better guidance on the decision, and someone who actually supports you through the tenancy rather than disappearing at signing. Where a tenant brings their own agent, that agent collects from their own client — not from me and not out of your unit.
This tenancy is the basis of your income and your peace of mind for the next one, two or ten years. The difference between a good tenant and a bad one dwarfs any fee difference on the front end, and it is not close. If circumstances make a lower number the right call, I can always come down; I would rather start by telling you what the work is worth.
Since June 2025, where a broker is hired by the landlord or publishes the listing with the landlord’s permission, the tenant cannot be charged the broker’s fee — the owner pays it. Publishing the listing is itself treated as evidence of the owner’s authorization, and the owner is presumed liable for the agent’s violation. There are penalties, restitution, and a private right of action attached.
What that means in practice: my fee is owner-paid on city rentals, it’s stated that way in our agreement, and I do not collect from tenants. Every tenant-payable cost gets itemized in the advertisement and in a signed disclosure before the lease. If someone is telling you there’s a workaround, be careful — the enforcement is real and it lands on the owner.
Outside the city — Nassau, Suffolk, Westchester — the FARE Act does not apply and the customary tenant-paid structure remains lawful. There is a bill that would extend it statewide; it has not passed.
A rental listing is not a smaller version of a sale listing, and treating it like one is why so many units sit. What actually shortens vacancy is a unit that photographs well, a floor plan, an honest description of what the tenant is getting, and a price set against closed rentals rather than against the optimistic asks still sitting on the portals.
For owners of small buildings who don’t need — and don’t want to pay for — full custodial property management, I run a deliberately narrow operations arrangement: tenant point of contact, repair coordination with your approved vendors, routine notices, documented move-ins and move-outs, an annual inspection, and a compliance calendar so nothing lapses.
I don’t collect, hold or disburse rent or security deposits. Your vendors invoice you and you pay them directly. You stay the managing agent of record. That keeps the cost down and keeps me out of holding your money, which is better for both of us.
It is not for everyone and I take on very few. Who it fits, what it covers, and who I turn down.
We just wanted to thank you for all your hard work and effort selling our various homes. As real estate speculators and mortgage professionals we have quite a bit of knowledge in regards to the real estate market.
Diallo is a detail orientated professional in the real estate industry. I have seen Diallo work with many referrals, always displaying professional energies and fulfilling the clients needs.
Diallo is a professional, detail oriented Real Estate Agent. He is best known for his excellent Customer Service and quick follow up. I highly recommend him.
Call me before the unit is empty. The best time to start marketing is the day the current tenant gives notice — every week of overlap is a week you don’t carry an empty apartment.
