Diallo & Team Diallo & Team at NYREFCO, LLC 929-400-7653

Consulting & advisory

Sometimes the valuable thing isn’t the sale. It’s knowing what to do.

Paid advisory work for owners, attorneys, accountants and fiduciaries — on a fee, with no listing attached and no obligation to ever hire me to sell anything.

Why this is a service and not a favor

For most of my career I gave this away. Someone would call with a genuinely difficult real estate question — what to do with a building, whether a renovation was worth it, whether the offer on the table was any good, how to handle a property nobody in the family agreed about — and I would spend an hour, or four, or a month of intermittent attention, and take nothing for it unless it eventually turned into a listing.

That arrangement has a problem, and it isn’t only that I wasn’t paid. It’s that free advice is worth what it costs. If the only way I get compensated is by eventually selling something, then every piece of advice I give you is standing next to a conflict of interest, and you have to discount it accordingly. When the honest answer is don’t sell, or don’t buy that, or keep it and refinance, the free-advice model is structurally bad at delivering it.

So I charge for the thinking. You get advice from someone whose compensation does not depend on which way the advice comes out, and I get to spend real time on your problem instead of squeezing it between showings.

You are paying for judgment, not for a transaction. If the right answer is to do nothing, you will hear that, and it will still have been worth the fee.

What I actually get hired to do

  • Hold-or-sell analysis. The numbers on both sides of the decision: as-is value, carrying cost, tax and capital consequences your accountant will confirm, what the asset does over the next five years if you keep it, and what the proceeds do if you don’t. Owners, families, and fiduciaries who need to be able to show their reasoning.
  • Disposition strategy. How this property should go to market — sequence, timing, pricing, preparation, buyer pool, exposure route — written up so an executor, a trustee or a board can act on it or hand it to whichever broker they choose.
  • Second opinions. The listing has been sitting for seven months. The broker says it’s the market. Someone independent, who is not auditioning for the listing, reads the file and tells you specifically what is wrong: price, presentation, exposure, terms, condition, or the broker.
  • Renovation and capital-spend decisions. Which dollars come back and which don’t. Most owners over-improve in the wrong rooms and under-improve where it counts, and it’s an expensive mistake to make on instinct.
  • Multi-family and mixed-use operations. Rent roll, vacancy, unit turnover, what the building should be earning versus what it earns, and what would have to change. Frequently the highest-value hour I spend with anyone.
  • Advisory to counsel and fiduciaries. Attorneys, accountants, guardians, executors and trustees who need a real-estate read on a decision, an offer, a settlement structure, or another side’s number — without engaging anyone to sell anything and without the appearance that they have.
  • Portfolio and estate-wide planning. Several properties, one family, and a set of decisions that interact. What goes first, what gets fixed, what gets held, and what that does to everyone’s position.
  • Owner-side project representation. Occasionally an owner wants me running the disposition — strategy, preparation, vendor management, broker selection and oversight, negotiation support — without me being the listing broker. That is a consulting engagement with a project fee, and on a large enough asset the fee can approach what a commission would have been. It has happened, and it worked well for both sides.
  • Expert support. Marketability, exposure time, condition-adjusted saleability and market response, for matters in litigation. Often alongside a written Fair Market Valuation.

How these are priced

Every engagement is quoted in writing before I start, and I’ll tell you which structure I think fits your situation rather than the one that pays me most. Fees are negotiable and not set by law.

Fee structures

  • Hourly, billed against a retainer, for open-ended counsel and questions that arrive as they arrive
  • Flat project fee for a defined deliverable — a written strategy, an analysis, a second-opinion review
  • Monthly retainer where an attorney, family office or owner wants standing access rather than a one-time answer
  • Project fee for owner-side representation on a disposition I’m running but not listing

What’s always true

  • Scope, fee and deliverable in writing before any work starts
  • Payable whether or not anything is ever listed, bought or sold
  • No listing obligation, ever, in either direction
  • If the engagement later turns into a sale, that is a separate agreement with its own stated commission

Related

  1. A first call, at no charge

    Twenty or thirty minutes to hear the situation and tell you honestly whether I’m useful to it. Some of the time the answer is that you need an appraiser, an accountant, a litigator or a contractor, and I’ll say so and point you somewhere sensible. That call costs nothing and never has.

  2. A written scope and a quoted fee

    What I’m going to do, what you’re going to get, what it costs and roughly when. Nothing starts until you’ve agreed to it in writing, and the number doesn’t move afterward unless the scope does.

  3. The work

    Property inspection where it’s relevant, the documents and numbers, market evidence I gather rather than recall, and conversations with whoever else is advising you — counsel, accountant, lender — because advice given around the other advisors tends to be wrong.

  4. A deliverable you can act on or hand to someone

    In writing, with the reasoning shown, not a verbal impression. Fiduciaries in particular need a document that demonstrates why a decision was made, and that is most of what I’m producing.

  5. Follow-through, within the scope

    The questions that come up two weeks later when you actually try to act on it are part of what you paid for. I don’t bill for the phone call clarifying my own advice.

What this looks like on the other side

Every one of these engagements began as a conversation, not a listing.

Diallo is one of the most organized, efficient, hard working realtors I’ve encountered in my career in Real Estate Law. We have working together on countless closings, and I have NEVER had a regret recommending him to client, and have continuously marveled at how thoughtful and professional an individual Diallo is.

Jessie B., Esq.Real estate attorney

Diallo took over the renovation and sale of our parents’ properties and carried through even past the final sale and continued making necessary contacts in order to finalize unforeseen administrative details.

Margret K.Estate sale, two properties

I had great respect for Diallo’s abilities from consulting work he had done for my agency in his earlier career as a network engineer. When my wife and I needed a realtor to sell our home, I thought of Diallo immediately, and the choice was completely validated by his performance, which was superb in every respect.

Aaron L., Ph.D.Seller

Questions

What does it cost?

It depends entirely on the scope, which is why I quote after I understand the problem rather than publishing a rate card. An hour of counsel on a discrete question, a written disposition strategy for a single property, and a full portfolio review for a family with six buildings are three genuinely different pieces of work. You will have a number in writing before I begin, and if the scope turns out to be smaller than expected, the fee comes down. Fees are negotiable and not set by law.

Am I going to be sold a listing at the end of this?

No. The engagement letter says the fee is earned regardless, and on fiduciary and court-facing work I will waive the listing in writing so nobody can argue the advice was shaped to win it. If, after it’s over, you want me to sell the property, I’d be glad to — but that is a separate conversation, a separate agreement, and entirely your idea.

Isn’t this what a consultant or an appraiser does?

Partly, and where you need one of those I’ll tell you. An appraiser produces a valuation to a defined standard; I am not a New York State certified or licensed appraiser and what I produce is a Fair Market Valuation, not an appraisal. A management consultant knows process. What I bring that neither does is twenty-four years of actually transacting in these specific markets — what buyers in this neighborhood respond to, what a building like this really trades at, how long it really takes, and which of the plausible plans fall apart in practice. That’s the part that doesn’t come out of a database.

Can you advise me and represent me in the same matter?

Often, yes — and where it would create a conflict, I’ll tell you before you hire me rather than after. Court-facing and fiduciary work is the case where separation matters most, and there I keep the roles apart deliberately and put it in writing.

Do you do this for other agents and brokers?

Yes. Broker-to-broker consulting on a difficult listing, a complicated file, or a transaction structure nobody in the office has seen before is a real part of this. Details for agents and brokers.

Is any of this legal or tax advice?

No, and I’m careful about the line. I will tell you what a property is likely to do in the market and what the real estate consequences of a decision are. Whether a structure works for tax, whether a trust permits something, and what a court will accept are questions for your accountant and your attorney, and my work is meant to be handed to them, not to replace them.

Working through a property decision

Tell me the situation and I’ll tell you whether I’m useful to it.

The first conversation is free and always will be. What follows it is a quoted, written engagement — and you decide whether there is one.